Did you know that business cards can be traced back to China in the 15th century? The Central Kingdom not only invented paper, but also perfected their creation by making it a useful tool for trading business information.

As of today, business cards are the real traders of your business. Approximately 72% of potential customers formed their ideas about the company based on the quality and style of the business card.

In contrast, 57% of business owners believe that their business cards promote their sales. Therefore, if you have just started a company, or still insist on using classic rectangular or square business cards, then it may be time for you to reverse the situation and design something less traditional.

What to put on the business card?

The first thing to consider when making a business card is that they need to have all the necessary information to help customers find you, otherwise, what's the point?

You want to create a custom business card with all the information at a glance. The following is a list of items that each business card should have:

Contact information (email and phone number)

Although it is important to put all this information on the card, remember to separate them all in a way that is not crowded or too small to read. Remember, this is not a "terms and conditions" document that is usually very beautifully printed. You actually want your customers to see the content on your card, so make it clear at a glance.

How to design your business card?

Now that you know what to put on the business card and how to organize the layout of the content, it's time to think about the design! We know that most companies use the usual rectangular business cards with colored fronts and blank backs. But you are not "most companies" and we can tell you that this is not the best way to stand out.

In less than a week, more than 80% of business cards were thrown into the trash can. Let us share some ideas to help you get rid of the trash can.

Remember, a business card is a marketing tool that tells people what your business is about. Why not use modern printing technology to your advantage and make a statement with die-cut business cards of any shape?

For example, if your company sells business attire, you can have a business card in the shape of a bow tie. If your business is music-related, then the outline of the cassette will convey an elegant and nostalgic look.

Using a business card in a relevant color is 10 times more likely to get the customer’s attention. Of course, the color you choose depends on the effect you want. Want to look trustworthy? Then the blue shade suits you. Do you want your business to look young and exciting? The best choice is yellow!

At this point, you may ask: What about transparent plastic business cards? good idea! In fact, plastic business cards make up for part of the loss of color with their futuristic design and higher durability. We especially recommend them for commercial applications that require an elegant and sober appearance.

3. Make the logo the focus

Images are easier to remember than names or email addresses. For this reason, you want to put your logo and company name together in the spotlight.

If you still have questions, or feel overwhelmed by all the available options, consider using 4OVER4's easy-to-use design tools to create your ideal business card.

Basically, professional graphic designers make your work easier by creating hundreds of templates for you to choose and edit. Or, you can use their tool to design a card from scratch, then click a button to save the design or send it to print.

Make a business card that suits your business

Before you order business cards, the last piece of advice we want to share with you is to make them truly yours. The style of the business card must reflect the vision and purpose of your company.

For example, if your business produces natural cosmetics, please limit the use of futuristic abstract shapes, geometric shapes, and straight lines.

Consider something more reassuring and soft to the eyes. On the contrary, if you work in IT, be sure to choose technological-looking colors and clear shapes.

All in all, your goal is to give your potential customers a very clear understanding of what your company is doing and what services it can provide them in the blink of an eye. When you decide which style to adopt, please consider using a trusted printer like 4OVER4, which has 20 years of business card printing experience, which will bring your brand image to life!

So, are you ready to change your marketing strategy and add interest to your business card?

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